Best Creator
Platforms

The best creator marketplaces for brand deals in 2026

Creator marketplaces connect brands with creators for sponsored posts, UGC videos and ambassador programs. Some are run by the social apps themselves, others are independent.

Short answer. Passionfroot is the best pick for most creators who want brand deals and sponsorships, at 7.0 out of 10. Billo comes second (6.6).

Rankings

  1. 1

    Passionfroot

    7.0 / 10

    Best for: B2B newsletter and LinkedIn creators selling sponsorships.

    A B2B creator marketplace and storefront where newsletter, LinkedIn, YouTube and X creators sell sponsorships to tech brands and get paid.

  2. 2

    Billo

    6.6 / 10

    Best for: Ecommerce brands testing UGC ads without a subscription.

    A pay-per-video UGC marketplace where brands order short ad videos from 5,000+ vetted creators, with creator pay built into the price.

  3. 3

    GRIN

    6.5 / 10

    Best for: Shopify brands running gifting and affiliate programs at volume.

    A creator management platform for ecommerce brands, now with self-serve plans, an AI agent called Gia, a creator marketplace and escrow payouts.

  4. 4

    TikTok One

    6.2 / 10

    Best for: TikTok creators 18+ who want brand deals paid in-app.

    TikTok's official hub where brands find creators, brief them, and pay them for sponsored videos. It replaced TikTok Creator Marketplace in 2025.

  5. 5

    Meta Creator Marketing Hub

    5.8 / 10

    Best for: Instagram creators with 1,000+ followers wanting brand inquiries.

    Meta's tool for brands to find Instagram and Facebook creators, message them, and turn their posts into partnership ads. Formerly Instagram creator marketplace.

  6. 6

    YouTube Creator Partnerships

    5.7 / 10

    Best for: Monetized YouTubers who want inbound brand inquiries.

    YouTube's built-in brand deal marketplace, formerly BrandConnect. Brands find partner-program creators in Google Ads, send inquiries, and can boost sponsored videos as ads.

  7. 7

    Collabstr

    5.6 / 10

    Best for: Small brands buying one-off influencer posts and UGC.

    A self-serve marketplace where brands browse over 1.3 million creators, buy fixed-price Instagram, TikTok, YouTube and UGC packages, and pay through escrow.

  8. 8

    Aspire

    5.4 / 10

    Best for: Shopify brands running ongoing ambassador and affiliate programs.

    An influencer, affiliate and ambassador platform for ecommerce brands, with a free creator marketplace where creators apply to brand campaigns.

  9. 9

    Insense

    5.4 / 10

    Best for: DTC brands producing UGC for paid social ads.

    A UGC and influencer marketplace where brands post briefs, hire vetted creators, and run Meta Partnership Ads and TikTok Spark Ads.

  10. 10

    Amazon Creator Connections

    4.9 / 10

    Best for: Amazon Influencer Program members who review products.

    Amazon's program where brands pay Amazon creators bonus commissions, on top of standard affiliate rates, for sales they drive to chosen products.

Side by side

PlatformScoreWhat it costs
Passionfroot7.0Creators pay nothing on deals they bring in, brands pay a 5% platform fee on those, and Passionfroot takes 15% from creators on deals its network sources.
Billo6.6Brands prepay packs and pay from $99 per video with creator pay and platform fees included, no subscription, and creators keep the full listed payout.
GRIN6.5Brands pay $0 to $1,500 a month plus a 5% to 20% management fee on wallet deposits, and GRIN takes nothing from creator earnings.
TikTok One6.2Brands pay no access fee and face no minimum ad spend for creator campaigns, and TikTok says creators paid through TikTok One Pay keep 100% of the deal.
Meta Creator Marketing Hub5.8Meta lists no fee for discovery or messaging, so brands pay creators a negotiated fee directly and pay normal Meta ad rates to run partnership ads.
YouTube Creator Partnerships5.7YouTube lists no fee for either side, so brands pay you a negotiated rate directly, plus normal Google Ads spend if they boost the video.
Collabstr5.6Brands pay $0, $299 or $399 a month plus a 10% hiring fee per order, or 5% on Premium, and creators give up 15% of each sale.
Aspire5.4Brand subscriptions are quote-only after a demo, brands pay a 2% handling fee on creator payment budgets plus processing fees, and creators keep 100%.
Insense5.4Brands pay from $500 a month billed quarterly, or $650 for a one-month trial, plus a 7% to 20% marketplace fee on creator payments, and creators keep their full fee.
Amazon Creator Connections4.9Brands set a bonus commission of at least 10% and a budget of at least $5,000, pay only for qualifying sales, and creators keep their standard Amazon commission on top.

How to choose

  • Check who pays the fee. Collabstr takes 15% from creators and up to 10% from brands, while Insense, GRIN, Aspire and Billo take nothing from creator earnings.
  • Platform-run hubs don't touch the money. YouTube Creator Partnerships and Meta's Creator Marketing Hub take no cut, but you negotiate, invoice and collect from the brand yourself.
  • Want payment secured before you post? TikTok One, Collabstr and Insense hold the brand's money until the work is approved, so you chase fewer unpaid invoices.
  • Know the entry bar. TikTok One projects and Meta's hub need 1,000 followers, YouTube needs full Partner Program status, and Billo needs no followers at all.
  • Brands should compare commitments before rates. Billo and Collabstr let you start with one order, while Insense bills $1,500 a quarter after a $650 trial and Aspire is quote-only.
  • Treat Amazon Creator Connections as a commission bonus, not sponsorship income. It pays only on sales within 24 hours of a click, about 60 days after the month ends.

Head-to-head comparisons

Questions people ask

How do creators get paid on brand marketplaces?

It varies a lot. Billo clears payouts 3 days after approval and sends them every Monday through Stripe. Aspire pays through PayPal within about 7 business days. Insense moves money to your wallet after approval, and PayPal withdrawals take about 4 business days. Amazon pays about 60 days after the month ends. YouTube and Meta never touch the money, so the brand pays you on terms you negotiate.

Do I need a lot of followers to get brand deals?

No. Billo hires UGC creators with no followers at all, as long as you're 18 or older and live in the US, Canada or UK. GRIN sets no follower minimum. Meta's hub and TikTok One projects start at 1,000 followers, and Insense wants 1,000 Instagram followers plus 500 median TikTok views. YouTube is the hardest, since it requires the Partner Program.

Can brands run my sponsored content as ads?

Yes, with your permission. Meta's hub lets you pre-permit posts that brands run as partnership ads. YouTube's creator partnerships boost runs a sponsored video as a Shorts or in-stream ad after you grant access. Insense and Billo build in Meta Partnership Ads and TikTok Spark Ads, and Billo brands get full usage rights on approved videos.

Scores use our published method. Fees were checked against each platform's own pricing pages; every review lists its sources.