Insense vs Billo
Verdict. Billo is the better pick for most brands that want UGC ad videos. There is no subscription. You load a prepaid balance and order from $99 a video, with the creator's pay already inside the price. Insense starts with a $650 one-month trial plus a 20% fee and then bills $1,500 a quarter. Insense wins on creator range. Its creators live in 22 countries and need at least 1,000 Instagram followers, while Billo's creators must live in the US, Canada or UK and need no following at all.
Pick Insense if
you need creators outside the US, Canada and UK, or want unlimited campaigns and TikTok Shop affiliate work on one quarterly plan.
Pick Billo if
you want a few UGC ad videos this month without a subscription or a sales call.
Side by side
| Compared | Insense | Billo |
|---|---|---|
| Our score | 5.4 / 10 | 6.6 / 10 |
| Best for | DTC brands producing UGC for paid social ads | Ecommerce brands testing UGC ads without a subscription |
| What it costs | Brands pay from $500 a month billed quarterly, or $650 for a one-month trial, plus a 7% to 20% marketplace fee on creator payments, and creators keep their full fee. | Brands prepay packs and pay from $99 per video with creator pay and platform fees included, no subscription, and creators keep the full listed payout. |
| Plans from | See pricing | See pricing |
| Payouts | The brand's payment is frozen on Insense when you are hired and moves to your Insense wallet after the brand approves the content. You withdraw to PayPal or a bank account. The help center says PayPal takes about 4 business days and bank transfers about 7. Withdrawals under $50 carry a $3 bank charge. | In the US, Canada and UK, Billo now pays creators through Stripe instead of PayPal. A payout clears 3 days after the video is approved, and Stripe sends your balance to your bank every Monday, usually arriving in 1 to 2 business days. Billo covers transfer fees. |
| Who can join | Creators need a UGC portfolio, at least 1,000 Instagram followers and 500 median TikTok views with 1% engagement, and must live in one of 22 listed countries, including the US, UK, Canada and Australia. Insense's moderation team reviews every profile. | Creators must be 18+ and live in the US, Canada or UK. No followers or social media presence needed. You apply in the free Billo Creator app with a short intro video. |
| Founded | n/a | 2019 |
Scorecards
| Criterion | Possible | Awarded |
|---|---|---|
| FeesWhat brands pay and creators lose | 3.0 | 1.20 |
| FeaturesSearch, briefs, contracts, reporting | 2.0 | 1.40 |
| EaseTime to a first live deal | 1.5 | 0.90 |
| OwnershipWho keeps the relationship | 2.0 | 1.00 |
| PayoutsHow and when creators get paid | 1.5 | 0.90 |
| Total | 10.0 | 5.4 |
| Criterion | Possible | Awarded |
|---|---|---|
| FeesWhat brands pay and creators lose | 3.0 | 2.10 |
| FeaturesSearch, briefs, contracts, reporting | 2.0 | 1.20 |
| EaseTime to a first live deal | 1.5 | 1.20 |
| OwnershipWho keeps the relationship | 2.0 | 1.00 |
| PayoutsHow and when creators get paid | 1.5 | 1.05 |
| Total | 10.0 | 6.6 |
Where Insense falls short
- No monthly plan. After the $650 trial you are billed $1,500 a quarter.
- The 20% trial fee makes the first month an expensive test.
- The trial auto-upgrades unless you cancel by email or chat 48 hours before it ends.
- Creators must meet follower and view minimums and live in one of 22 countries.
Where Billo falls short
- The full price list is only visible inside the platform after signup.
- Creators must live in the US, Canada or UK, which limits local content elsewhere.
- Pack bonus sizes are not published, so the real volume discount is unclear.
- Built for short UGC videos, not influencer posting campaigns at scale.
Still deciding? See every option in creator marketplaces for brand deals.