Verdict. Pick Stan if you sell coaching, courses or guides to a social following and expect steady sales. The 0% fee means a creator selling $2,000 a month keeps everything after processing for $29. Setup on a phone is quick. The catch is lock-in. You can't use your own domain or your own Stripe account, and the email tools that make a store grow sit behind the $99 plan.
- Founded
- 2020 (Press dates the company to 2020 and the store's launch to 2021.)
- Best for
- Instagram and TikTok creators selling coaching and courses
- Plans from
- $29/month
- You keep from $1,000
- $912 on Creator
Who can join. You must be 18 or older. Stan's managed Stripe accounts cover about 40 countries, mostly in North America, Europe and Asia Pacific. Elsewhere you need PayPal.
Stan pricing and fees
You pay $29 or $99 a month and Stan takes 0% of sales, but Stripe or PayPal processing still applies.
| Plan | Price | Fee on sales | Notes |
|---|---|---|---|
| Creator | $29/mo | 0% of sales | $300 a year billed annually. Store, courses, bookings, subscriptions, lead magnets and AutoDM. 14-day free trial. |
| Creator Pro | $99/mo | 0% of sales | $948 a year billed annually. Adds email marketing, funnels, order bumps, discount codes, payment plans, Afterpay, Klarna and affiliates. |
On $1,000 of monthly sales at $10 each, the cheapest option is the Creator plan. You'd pay about $88 in platform and card fees, 8.8% of revenue, and keep $912. Compare that with every other platform.
Payment processing. Stripe or PayPal, paid on top. Stan lists Stripe at 2.9% + 30¢ per US card sale, 1.5% more for buyers in another country, and a payout fee of 0.25% + 25¢ with a $1 minimum.
Payouts. Sales go to a Stripe account that Stan creates and manages, or to PayPal. US sales clear in 2 to 7 business days, international ones in up to 7. You cash out the full available balance from Stan, $10 minimum, and it arrives in 24 to 48 hours. US instant payouts open up after 30 days and $2,000 cashed out.
What you get with Stan
- Mobile-first link-in-bio storefront
- Digital downloads and online courses
- Calendar booking for coaching calls
- Recurring subscriptions
- Lead magnets and email collection
- Stan AutoDM for Instagram
- Community features
- Email broadcasts and flows on Creator Pro
- Funnels, order bumps and upsells on Creator Pro
- Affiliate management on Creator Pro
Stan pros and cons
What we like
- 0% transaction fee on both plans, so your subscription is the whole platform cost.
- Courses, bookings and downloads live in one store built for phones.
- You can start selling during the 14-day free trial.
- AutoDM sends your links to people who comment on Instagram posts.
What gets in the way
- No free plan, so you pay $29 a month before your first sale.
- No custom domain. Your store lives at stan.store/yourname.
- Stan creates and manages your Stripe account. You can't connect an existing one.
- Email marketing, discount codes and payment plans need the $99 Creator Pro plan.
- No marketplace to bring you new buyers.
Who should skip Stan
Skip Stan if your sales are small or irregular, because Gumroad or Beacons' free plan costs nothing until you sell.
Stan alternatives
| Platform | Score | Keep from $1,000 | Best for |
|---|---|---|---|
| Beacons | 7.7 | $911 | Social creators who mix product sales with brand deals |
| Payhip | 7.6 | $892 | Sellers who want a full store and low fees |
| Whop | 7.3 | $943 | Paid communities, trading groups and software sellers |
| Gumroad | 5.3 | $791 | New sellers who want to start without a subscription |
Head to head: Gumroad vs Stan, Stan vs Beacons.
See all 5 digital product and link-in-bio stores ranked.
Stan questions
Does Stan take a percentage of sales?
No. Stan charges 0% transaction fees on both plans and earns only from your subscription, $29 a month for Creator or $99 for Creator Pro. Stripe or PayPal still charge processing, which Stan lists at 2.9% + 30¢ per US card sale plus a Stripe payout fee of 0.25% + 25¢.
Is there a free version of Stan Store?
No. Stan has no free plan, only a 14-day free trial, and you can sell during the trial once Stripe or PayPal is connected. After that, Creator costs $29 a month or $300 a year, and Creator Pro costs $99 a month or $948 a year.
What is the difference between Stan Creator and Creator Pro?
Creator at $29 a month covers the store, courses, bookings, subscriptions, lead magnets and AutoDM. Creator Pro at $99 adds email broadcasts and flows, funnels, order bumps, discount codes, payment plans, Afterpay and Klarna, affiliate management and ad pixel tracking for Meta, Google, Pinterest and TikTok.
How fast does Stan pay out?
Card sales take 2 to 7 business days to clear in the US and up to 7 abroad. You then cash out your whole available balance, at least $10, and it usually lands in 24 to 48 hours. US creators become eligible for instant payouts after 30 days and $2,000 cashed out.
Sources
We checked these pages on October 20, 2026. Platforms change fees often, so confirm on the official page before you commit.
- Stan Store pricing, Stan blog
- Stan, Stripe, and PayPal transaction fees
- Creator vs. Creator Pro
- Creator Pro features
- How to cash out inside Stan
- How to set up Stripe instant payouts
- Countries available for Stripe Custom accounts
- Age requirement to use Stan
- Can I create a custom domain for my Stan Store?
- Can I start selling while in my trial period?
- Stan Store and Beacons, Everything PR
- Bartlett becomes co-owner of US-based creator platform, BusinessCloud