Verdict. Pick Kit if email is the engine of a product business. Its automations are the strongest of these four, and the free plan covers 10,000 subscribers with selling switched on. As a pure paid newsletter it costs more. Every sale pays 3.5% + 30¢, about 0.6% above Stripe-only platforms, and Creator jumped to $39 a month in September 2025. If you only sell subscriptions, beehiiv or Ghost give you more for less.
- Founded
- 2013 (Launched as ConvertKit and renamed Kit in October 2024)
- Headquarters
- Boise, Idaho, US
- Best for
- Creators who sell products and need serious email automation
- Plans from
- Free
- You keep from $1,000
- $935 on Free
Who can join. Open to anyone 18 or older. Selling through Kit Commerce works from 39 countries, including the US, UK, Canada, Australia and most of the EU.
Kit pricing and fees
Kit charges 3.5% + 30¢ per sale on every plan with card processing included, and paid plans start at $39 a month billed monthly for 1,000 subscribers.
| Plan | Price | Fee on sales | Notes |
|---|---|---|---|
| Free | $0/mo | 3.5% + 30¢ per sale | Up to 10,000 subscribers, 1 user, unlimited broadcasts, landing pages and forms. Selling included. |
| Creator | $39/mo | 3.5% + 30¢ per sale | Price at 1,000 subscribers. 2 users, unlimited automations and sequences, SMS, integrations, Paid Recommendations. $390/yr billed yearly. |
| Pro | $79/mo | 3.5% + 30¢ per sale | Price at 1,000 subscribers. Unlimited users, Subscriber Signals, deliverability reporting, newsletter referral system. About $66/mo billed yearly. |
On $1,000 of monthly sales at $10 each, the cheapest option is the Free plan. You'd pay about $65 in platform and card fees, 6.5% of revenue, and keep $935. Compare that with every other platform.
Payment processing. Included. Kit's 3.5% + 30¢ per USD transaction covers Stripe's card processing, and Kit says its own share is 0.6%.
Payouts. Kit pays out weekly on Fridays through Stripe, in your bank account's currency. Your first payout can take 7 to 14 days after your first sale.
What you get with Kit
- Visual automation builder
- Landing pages and forms
- Paid newsletters
- Digital product and subscription sales
- Tip jars
- Free and paid recommendations network
- Newsletter sponsorship matching
- SMS marketing from Creator
- Kit App Store integrations
- Free migration on paid plans
Kit pros and cons
What we like
- The free plan covers 10,000 subscribers and still lets you sell.
- Strongest automations of these four, unlimited from $39 a month.
- Card processing is inside the 3.5% + 30¢, so each sale's cost is predictable.
- Kit's team migrates your list and automations free on paid plans.
What gets in the way
- Each sale costs 0.6% more than on Ghost or beehiiv, where you pay only Stripe's 2.9% + 30¢.
- The September 2025 price rise took Creator at 1,000 subscribers from $29 to $39 a month.
- Paid Recommendations keep 23.5% of what you earn.
- Commerce makes you open a new Stripe account through Kit, even if you already have one.
- No reader app or discovery feed like Substack's.
Who should skip Kit
If you only sell a paid newsletter and want discovery, pick Substack, and if you want the lowest fees at scale, pick Ghost or beehiiv.
Kit alternatives
| Platform | Score | Keep from $1,000 | Best for |
|---|---|---|---|
| Ghost | 7.8 | $906 | Independent publishers who want 0% fees and full ownership |
| beehiiv | 7.5 | $882 | Growth-focused newsletters that want ad and referral income |
| Substack | 6.1 | $834 | Writers starting a paid newsletter with no upfront cost |
Head to head: beehiiv vs Kit.
See all 4 newsletter platforms ranked.
Kit questions
How much does Kit charge on sales?
Kit charges 3.5% + 30¢ per USD transaction on every plan, including Free. That rate already includes Stripe's card processing, and Kit says its own share is 0.6%. On a $10 sale you keep about $9.35.
Is Kit free?
Yes. The Free plan costs $0 for up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, and you can sell digital products and subscriptions on it. Unlimited automations, SMS and integrations need Creator, which costs $39 a month billed monthly.
How much is Kit's Creator plan?
Creator costs $39 a month billed monthly, or $390 a year, at 1,000 subscribers, and the price rises with list size. Pro is $79 a month billed monthly at the same size. Kit raised prices in September 2025, when Creator went up from $29.
Is ConvertKit the same as Kit?
Yes. ConvertKit renamed itself Kit in October 2024, and the pricing page still carries a Formerly ConvertKit label. Nathan Barry founded the company in 2013, and it operates as Kit Inc., an Idaho corporation based in Boise.
Sources
We checked these pages on October 20, 2026. Platforms change fees often, so confirm on the official page before you commit.